Since 2013, when smog ravaged China, masks, air purifiers and other products have entered thousands of households, and the domestic market has grown explosively. Driven by the smog economy, the once strange new wind products have gradually entered the public's field of vision and are favored by more and more consumers. On the one hand, smog cannot be cured in the short term, on the other hand, with the upgrading of consumption in the domestic market and the improvement of Chinese people's health awareness, fresh air products with ventilation and purification functions have been widely recognized.

For air purifiers that also have purification functions, although the fresh air system started later in China, the market response was very good. According to Zhongyikang data, more than 85% of consumers have heard of fresh air systems, among which 19.8% of homeowners have purchased fresh air systems, and 54% are ready to buy fresh air systems for families. So, will the popularity of the fresh air system in recent years become a threat to the air net market? It also starts with how both work.

At present, the common air purifiers on the market are mainly filter type and electrostatic type, no matter which purification method, the purifier purifies indoor air by filtration, adsorption, decomposition and other means. Without opening the window, only the indoor air can be continuously circulated and purified, and fresh air cannot be produced. The fresh air system is an independent air treatment system composed of the air supply system and the exhaust system, which can introduce the purified outdoor air into the room through the fresh fan, and then discharge the indoor exhaust gas through the pipeline, so that the indoor air flows and truly meets the indoor ventilation needs.

However, in daily life, who to choose for these two products often puts consumers in a dilemma. In fact, from the working principle, the fresh air system is mainly responsible for ventilation, and the air purifier is responsible for purification, which performs its own duties and does not conflict, and can be said to cooperate with each other, promoting strengths and avoiding weaknesses. However, compared with the air purifier, the fresh air system has higher upfront investment and later maintenance costs, which needs to be installed during house decoration and has relatively high requirements for the living environment. Therefore, when material conditions permit, the combination of the two is of course the best solution. However, consumers should also choose the best according to the actual situation of the family when purchasing, after all, the fresh air system is not suitable for all families.

With the popularity of the fresh air system, many air purification enterprises have also begun to enter the fresh air market. The data shows that the output value of the national fresh air industry reached 6 billion yuan in 2016, and it is conservatively estimated to exceed 15 billion yuan in 2017, and the market size of fresh air products and services is expected to reach 100 billion yuan in the future. Zhongyi Kangkang Peng Yu said that if the air purification 1.0 era is represented by air purifiers, then it is now entering the 2.0 era of "air purifier + fresh air system".

Despite this, from the recent sales data, the popularity of the fresh air system has not affected the sales of air purifiers. According to the statistical results of the "2017 China Air Purification Industry Report", the retail sales of China's air purifier market reached 14.29 billion yuan in 2016, a year-on-year increase of 17.7%; Retail sales exceeded 5.77 million units, up 9.5% y/y. In 2017, it picked up sharply, with retail sales increasing by 47.0% year-on-year in the first quarter.

In general, the current fresh air industry is in an upward period, and the influx of a large number of manufacturers fully proves the potential energy of the market. In the future, fresh air systems and air purifiers will develop synergistically and complement each other's advantages. But who can prevail has to speak with product quality and technological innovation.