In recent years, driven by the smog economy, the once strange fresh air products have gradually entered the public's field of vision and are favored by more and more consumers. On the one hand, smog cannot be cured in the short term, on the other hand, with the upgrading of consumption in the domestic market and the improvement of Chinese people's health awareness, fresh air products with ventilation and purification functions have begun to be valued and quickly widely recognized.
According to data, in the first half of 2017, the supporting scale of fresh air systems was 86,000 sets, an increase of 40.3%, and the market size of fresh air systems is expected to reach 141,000 units in the second half of this year. In 2017, China's fresh air system shipments will reach 7.2 billion yuan, a year-on-year increase of 56%. Among them, the shipment scale of household fresh air system is expected to be 4 billion yuan, a year-on-year increase of 85%. It can be seen that the development of the fresh air system has entered the fast lane, so, from the perspective of the domestic market, what kind of development trend will the fresh air market show in the future?
Trend 1: Full heat return to the new fan or become the mainstream of the future new fan, the choice of movement must be cautious
Full heat exchange new fan, means that the new fan not only for inlet and exhaust air, but also in this process of energy recovery, before the indoor air is discharged, the heat energy contained in the indoor air is recycled, and then these energy are transported back to the room through the new outdoor air, so that when the new fan is ventilated, the indoor temperature and humidity will not change much, which is now the type of household new fan used. Compared with fresh air models with certain drawbacks such as negative pressure, positive pressure, bidirectional flow fresh air fan (excluding full heat exchange function), full heat exchange fresh air fan is leading the development trend of future fresh air system.
As the saying goes, any electrical product has one or more core components, such as the compressor of the air conditioner, the CPU, memory, hard disk of the computer, the motor motor of the washing machine, and the same is no exception for the fresh air system.
The ventilation and exhaust of the fresh air system rely on fans; Filter and purify, relying on the filter; Energy saving and regulating air temperature and humidity rely on total heat exchangers. As the core of the full heat exchanger, the total heat exchanger core plays a decisive role in the quality and energy saving of fresh air, and whether the fresh air exchange process is efficient and healthy is mainly determined by the material and design of the full heat exchanger core, which shows the importance of its status.
At present, home fresh air products are still just emerging in China, ordinary users know little, the movement of the fresh air system, and nanotechnology and negative ions, various concepts are flying all over the sky, making it difficult for users to distinguish between true and false. Therefore, for the material, function, advantages and disadvantages of the movement, users should make a comprehensive understanding to avoid entering the misunderstanding of purchase. It is understood that the fresh air total heat exchange core on the market is mainly divided into four materials, aluminum, plastic, paper and resin, and the movement of different materials determines the full heat exchange efficiency and service life of the fresh air system.
The author reminds the use of movements that meet the following requirements: first, it can be washed and can be used repeatedly; Secondly, the heat recovery efficiency is high, saving energy, and can also reduce the cost of use; Of course, it is also necessary to choose a reliable brand and have a good after-sales guarantee service.
Trend 2: Fresh air system + air purifier, reorganization perfect CP
From the perspective of user needs, indoor air solutions require both the continuous introduction of fresh air and the deep purification of indoor air to create a humanized air environment with constant temperature, constant humidity, constant oxygen and constant cleanliness. However, air purifiers and fresh air systems have their own advantages and disadvantages, such as air purifiers have high purification efficiency, but they cannot reduce carbon dioxide concentration; The fresh air system can replace fresh air, but it can only be filtered at a single time at the air intake, and the purification efficiency is relatively low.
If the air purifier is used with the fresh air system, it can make up for their shortcomings and provide a more thorough solution for indoor health, it is obvious that the filtration effect will be greatly improved, and the filtration effect of high-efficiency professional air purifiers for PM0.3 can be as high as 99%.
Therefore, some insiders said that if the air purification 1.0 era is represented by air purifiers, then with the rise of the fresh air market in recent years, the air purification industry may usher in the 2.0 era of "air purifier + fresh air system". In the future, the coordinated development of fresh air systems and air purifiers may become a new trend with complementary advantages. But who can prevail in this process of promotion must speak with product quality and technological innovation.
Trend 3: The industry reshuffle is imminent, and domestic brands need to take advantage of the opportunity
In recent years, the purchasing power of Chinese consumers has continued to increase, and the demand for quality and health consumption has increased, and at the same time, consumers have accumulated knowledge about household fresh air products and become increasingly rational in consumption, and industry reshuffle is inevitable. There are two sides to the same coin, and while the "smog economy" has exploded the empty market, many domestic brands and foreign brands have encountered product quality problems. Some insiders bluntly said that compared with foreign brands that fall into the quality quagmire due to unsatisfactory water and soil, which can be improved through rectification, behind the product quality crisis of domestic brands reflects the lack of core technologies such as fans, filters, and control chips.
The author believes that although imported brands are preconceived and currently occupy a dominant position in China's fresh air market, due to the huge difference in pollution at home and abroad, the position of imported brands is not stable, and domestic brands still have great prospects. Domestic brands should take the opportunity to speed up the rectification of industry chaos, accelerate the progress of scientific research, enhance enterprise cooperation, improve technical level and product quality, seize the fresh air market after the return of rationality, and maintain a benign and healthy state of development.